Ethical Dilemmas of Bank Marketers in Nigeria: A Qualitative Study

Authors

  • Henry Inegbedion Department of Business Studies, Landmark University, Omu Aran, Nigeria
  • Joseph Adama Department of Economics, Landmark University, Omu Aran, Nigeria
  • Dominic Agba Department of Economics, Landmark University, Omu Aran, Nigeria
  • Felix Obainoke Department of Banking and Finance, National Institute for Construction Technology, Uromi, Nigeria

Keywords:

ethical dilemma, bank marketers, unethical practices, marketing tactics

Abstract

The author examines Ethical Dilemma of Bank Marketers in Nigeria. It seeks to investigate the factors that constitute ethical dilemmas for bank marketers and how they resolve these ethical dilemmas in the workplace. The population of the study are of part time postgraduate students in the Faculty of Management Sciences, University of Benin, Benin City who are bank marketers. He adopts
the conclusive research design and thematic analysis for data analysis. The research findings show that non-disclosure of material facts, pressure selling tactics and other deceptive marketing manoeuvres are major issues that constitute ethical dilemmas to bank marketers. When confronted with such ethical dilemmas, the bank marketers mostly use negotiation and avoidance to resolve the problems.

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Published

2023-01-05

Issue

Vol. 4 No. 2 (2019): IFE JOURNAL OF THE HUMANITIES AND SOCIAL STUDIES (IJOHUSS)

Section

Articles